Founded in 1924 with a focus on beers, Fruki produced about 200 bottles per day. Today, it is one of the largest beverage companies in south of Brazil with an extensive product portfolio, including soda, energy drinks, water, juice, beer, and refreshments. With over 100 years of history, the company now operates 2 factories with a production capacity of 620 million liters per year and is recognized with international quality seals.
Faced with the challenge of optimizing the sales process and efficiently meeting the growing demand without compromising service quality, Fruki Bebidas sought a solution to streamline communication with retailers while simultaneously improving customer relationships.
"We want to provide more autonomy to the customer, improving service efficiency and reducing time spent on repetitive tasks. This will allow our salespeople to focus on more strategic activities, such as strengthening customer relationships and increasing sales in the product mix."
Júlio Eggers, Administrative and Marketing Director at Fruki
With Yalo, Fruki mapped out the entire purchase journey of its customers, reviewed its back-office, and trained its entire sales team, transforming its operation model into omnichannel service and automated sales.
This resulted in a digital solution centered around the customer, using predictive models to automate service and improve sales management. Additionally, it enables the use of omnichannel data to personalize promotions and offers, providing better direction for marketing campaigns based on the specific needs of each point of sale. The solution also includes product suggestions aligned with the preferences of both retailers and end consumers, maximizing sales opportunities and average ticket value.
The creation of this direct communication channel with customers via WhatsApp, and data-driven personalized experiences, allowed Fruki to address bottlenecks in the purchasing process, providing a fast, convenient, and personalized experience.
"Digital transformation is part of the need to focus on the customer. Gathering, correctly interpreting, and structuring all the data Yalo delivers makes the service fast and effective." Márcio Gonçalves Aires,
Project Specialist at Fruki.
Automating orders significantly reduces time spent on repetitive tasks, enabling salespeople to focus on higher-value activities such as strengthening customer relationships and selling new products.
Real-time data usage and purchase behavior insights allow for personalized promotions, improving resource allocation and offer targeting, increasing campaign effectiveness, and optimizing promotion ROI.
Customers have the freedom to place orders at their convenience, with automatic suggestions based on their purchase preferences, providing a more personalized and agile experience.
Reduced response time and the ability to serve more customers without compromising service quality.
Just two months after implementing the solution, Fruki had already reached 7,000 customers, surpassing the initial target set for the tenth month of the project. All these customers are now able to receive personalized communications, opening up new opportunities for targeted marketing campaigns and increasing loyalty and retention.
The salesperson can also automatically suggest orders, and the customer can confirm the purchase at the most convenient time, avoiding stockouts and ensuring a better shopping experience.
Additionally, automation helped eliminate common barriers such as lost orders due to lack of time from the retailer, resulting in more than 200 orders in the second month of implementation and revenue exceeding R$130,000.
The implementation of Yalo led to a significant transformation in the sales process and customer service. Fruki Bebidas is now well-positioned to continue its growth journey, knowing that digital transformation is an essential step for the company’s future, maximizing sales opportunities andensuring customer satisfaction.
