The 6 stages of the customer journey (And how to boost them through c-commerce)

1. Awareness

Virtual assistants make it easier for your brand to be known in the digital age. You can communicate with your customers through the messaging apps they use most, ensuring that 90% of people read your message.

2. Consideration

If your customers are interested in what you offer, but have questions, c-commerce is the ideal ally to answer them. Virtual assistants are available 24 hours a day, 365 days a year, so no risk of losing a sale by making users wait.

3. Purchase

A critical moment because everything must be easy, with no complicated steps. It must be as natural as any other conversation a user may have. 

4. Shipping

If they’ve got you on WhatsApp, it’s easier to ask about the order status rather than waiting hours for someone in a call center to help. 

5. Customer service

Your customer got their product but something is wrong with it. The good news is that they can say what the problem is with a message on WhatsApp or Messenger. Also, virtual assistants can help users use digital services.

6. Loyalty

This is the last stage of the journey, and conversational commerce is also useful here: Through conversational experiences, customer profiles can be created taking into account their messages, and asking them about their preferences. With these profiles, further communication can be personalized, generating loyalty in a natural way.

Why wait, start making your consumers' journey more efficient and accessible. At Yalo we can help you achieve this; don't hesitate to contact our team for advice!

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