I decided to venture with the salespeople on their route, get out of the office and immerse myself in the reality of our customers and our customers' customers. I wanted to understand firsthand the situations they face on a daily basis in the competitive world of the B2B CPG (consumer packaged goods) sales channel.
Join me on this journey and let's discover together how Yalo is transforming the way B2B CPG companies address their business challenges!
Salespeople from large consumer goods companies face a variety of obstacles when visiting grocers, hindering their ability to close sales and achieve their goals:
Additionally, the relationship between vendors and shopkeepers is critical. Shopkeepers rely on recommendations from vendors, and this relationship has developed over the years.
What excites me about Yalo is that we can make a difference in the lives of vendors and the success of CPG companies. Yalo digitizes the traditional channel, not only in terms of sales, but also in the communication and relationship with shopkeepers through WhatsApp.
We believe that technology can enhance human relationships, without replacing them. Although salespeople in the traditional channel may fear being replaced by technology, and grocers may worry about the loss of salespeople's jobs, in reality, technology will provide crucial information to make decisions. Salespeople and grocers will be able to know what products to buy, what to offer and when to offer them.
By implementing Yalo, sellers experience a number of benefits that optimize their work:
By inspiring trust, simplifying sales management and improving the customer experience, Yalo becomes a powerful alliance to drive business growth and efficiency.
If you are a sales manager, traditional channel manager or eCommerce, I invite you to discover how Yalo can add value to your team and increase efficiency in your sales channel. Feel free to contact me to learn more about digitizing the traditional sales channel and how it can benefit you.
Together, we can take your team to the next level with Yalo's conversational commerce!