SUCCESS CASE

Rommac and Caboclo positioned themselves in the Brazilian market as early adopters of Conversational Commerce with Yalo

39%

of stores that buy with Rommac and Caboclo are serviced through the Yalo Platform, and this number is growing every month.

232%

After eight months of working with Yalo, the companies have seen a revenue increase of 232% and grown the average ticket by over 144%.

We used to have few sales through our e-commerce channel, but since we started our partnership with Yalo, we have grown significantly. Our current numbers amaze us. We have more than 4 thousand clients enrolled with Yalo.

Mauricio Langancke Cabloco

Diretor Executivo, Rommac & Caboclo

Rommac and Caboclo are two authorized CPG distributors of the same owner that service over 15,000 points of sale in São Paulo. They distribute the most relevant brands of food, sweets, cleaning, and perfume, including Mondelez Brazil, Colgate Palmolive, JDE, Cargill, among others. They cover a variety of ecosystems, from retailers, bars, and bakeries to vending machines and convenience stores. For these reasons, they have bet on Yalo and WhatsApp to offer a differentiated omnichannel experience, optimize the operation of their salesforce, and increase their sales.

Rommac and Caboclo are pioneers in Conversational Commerce in Brazil and the first to adopt Yalo's Deep Conversational Commerce solution. With this partnership, they seek to solve two of the most critical challenges that many CPG companies face:

Effectively increase the number of stores covered.

Grow sales and diversify the portfolio, optimizing the efforts of in-field representatives.

Yalo has optimized customer service at the points of sale for Rommac and Caboclo. It has added value to both companies by making things easier for our salesforce. It allows them to take care of their clients even when they are far away and still maintain a quality service. For our store owners, Yalo has enabled a way to easily place orders, learn about products, receive personalized offers, and get service around the clock. Our salesforce has been very satisfied since our partnership with Yalo started because they can be closer to their clients, and their sales have grown".

Mauricio Langancke Cabloco

Diretor Executivo, Rommac & Caboclo

Expanding reach through Deep Conversational Commerce

To achieve the highest success in being a customer-centric company and increasing customer engagement, Rommac and Caboclo, in partnership with Yalo, launched a strategy focused on reactivating stores that had not placed orders recently. Thanks to this strategy, the company has achieved a solid conversion rate for the industry in WhatsApp of over 47% and growing by 77% month over month. 

With this initiative using Yalo and the Deep Conversational Commerce strategy, contextual and detailed notifications are sent to inactive store owners weekly, aiming to expand their reach. The store owners receive automated and customized messages through WhatsApp, their favorite messaging app.

Monday – store owners receive promotions

Quarta-feira: lojistas recebem dicas para aumento de vendas

Bold project, bold partner

Using the Yalo Engagement solution, Rommac and Caboclo have experienced a significant increase in their business, especially in average tickets, number of orders, and total revenue.

After eight months of working with Yalo, the companies have seen a revenue increase of 232% and grown the average ticket by over 144%.

“Everything is easier with Yalo. It is as simple as opening the Caboclo channel in WhatsApp, reviewing the product list, putting your items in the shopping cart, and placing the order. I receive my order confirmation through WhatsApp, and I’m ready. It has simplified my daily activities.”

Fabiana Alexandrino

Owner “Da Fabi Store”, Brasil.